F.Y.I.

Ipsos announces YouTube-centric offering backed by Google and IAB Australia

August 21, 2024 12:13

Through a collaboration with IAB Australia and Google, Ipsos has rolled out “enriched YouTube audience reach and watch time data for connected TV (CTV) in the Ipsos iris digital audience measurement currency”.

The announcement:

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Ipsos announces YouTube-centric offering backed by Google and IAB Australia

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