Ipsos gets the Newspaper Works readership gig

Tim Burrowes

September 21, 2010 2:52

The Newspaper Works has revealed the winner of the tender for its controversial bid to create a new readership metric.

Ipsos MediaCT beat GfK and TNS to the contract.

And in a signal that the Newspaper Works has ambitions to take the currency beyond newspapers, the industry body has revealed that it has created a new company – The Readership Works – to oversee the new readership metric.

According to today’s announcement:

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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1 COMMENTS

Sarah L 21 Sep 10

ooooooooo really looking forward to that new website.

love looking at The Newspaper works already, always glad when the newsletter pops up in my mailbox.

When I worked at an independent local newspaper, the graphic designers were all over it!

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Ipsos gets the Newspaper Works readership gig

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