Ipsos launches self-service platform, Ipsos Digital
Ipsos is set to launch its own self-service market research platform in Australia, Ipsos Digital.
The new platform will offer clients simplified access to global research capabilities and insights, as part of Ipsos’ “ongoing commitment to deliver fast, high-quality data while bringing the best of science, technology and know-how to its clients”, said Ipsos in a statement.
The end-to-end platform provides access to Ipsos’ fully integrated online panels of consumers and others, Ipsos clients first identifying their sample – either targeted at a specific audience, or representative of the general population – from Ipsos’ high-quality online samples.
Simon Wake, CEO of Ipsos ANZ
Ipsos ANZ’s CEO, Simon Wake, said: “Ipsos Digital reflects our commitment to outstanding research quality and turning data into actionable truth. In an ever-growing DIY market, we bring a unique alternative that combines technology with state-of-the-art knowledge and applies our principles of ‘Security, Simplicity, Speed and Substance.’
Ipsos Digital offers automated online and exportable reports, including dashboards, native, PowerPoint, PDF and a cross tabulation tool. The platform also contains a DIY research tool, allowing users to build their own questionnaire, and has more than 700 pre-defined sample targets for clients to choose from.
The launch of Ipsos Digital in Australia sees the platform now live in 21 countries including the United Kingdom, United States and France, the number set to grow to 60 by the end of 2021.
“The power of Ipsos Digital is its ability to streamline processes and enable clients to access insights in hours rather than days or weeks. Platform users can work on their own or obtain assistance from relevant Ipsos experts around the world,” Wake said.
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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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