Ipsos launches self-service platform, Ipsos Digital
Ipsos is set to launch its own self-service market research platform in Australia, Ipsos Digital.
The new platform will offer clients simplified access to global research capabilities and insights, as part of Ipsos’ “ongoing commitment to deliver fast, high-quality data while bringing the best of science, technology and know-how to its clients”, said Ipsos in a statement.
The end-to-end platform provides access to Ipsos’ fully integrated online panels of consumers and others, Ipsos clients first identifying their sample – either targeted at a specific audience, or representative of the general population – from Ipsos’ high-quality online samples.
