Is marketing science dead? MSIX 2024, reviewed
Is marketing science dead? Adam Ferrier poses the question at MSIX – and Nick Hunter, CEO of Paper Moose is here with the answer – and a review of last week’s MSIX event in Sydney.
Is marketing science dead? This was the question that Adam Ferrier wearily asked at the end of the day at MSIX. It sat in the air unanswered, with a few awkward coughs from the audience – then he moved on as if he had not, in fact, actually said it out loud.
It’s been some years since the last MSIX conference.
The last time I went I remember being inspired by incredible case studies and new marketing science tools. This year, it felt like a comfortable reminder that we know little more than we did four years ago. The core rulebooks are still ‘Thinking Fast and Slow’, ‘How Brands Grow’ and ‘The Long and the Short of it’ – a book that came out over ten years ago.
You know nothing about this topic
I like this article a lot
spot on!
I think the term marketing science get thrown around a bit too liberally.
I prefer to just call it marketing.
There’s no university offering a marketing sciences degree anywhere. Just as many who have a PhD in marketing are no more scientists than a masseur is a doctor.
In fact, if anyone claiming to be qualified to pontificate on marketing science was a genuine scientist – like a neuroscientist – they wouldn’t make most of the claims they make until their research and conclusions were peer group reviewed by a panel of real scientists.
So, let’s not kid ourselves, much of what is reported as marketing science is no more than marketing theories and the people claiming to be marketing scientists are no more than marketers.
@science
Can you please highlight one thing in the above article that’s the result of genuine science?
-It’s not what you have, it’s what your famous for?
Nup.
– Think?
Nup.
-Does the work make you feel anything?
Nup.
– Advertisng is a creative act?
Nup.
-it’s not brave to choose bold work. It’s brave to choose wallpaper?
Nup.
All wonderful insights, but exactly what do they have to do with science?
I look forward to your response.