iSelect drops Leo Burnett and pitches its creative account
iSelect has announced it will no longer be using Leo Burnett for its creative duties and will pitch its creative account for the launch of its new Life Admin Store strategy.
Leo Burnett was appointed to the account in 2015.
The successful agency will be responsible for marketing strategies and creating both above-the-line, digital and one-to-one advertising for iSelect.
Geraldine Davys, CMO at iSelect, said: “Together, we have had some great achievements of which both teams should be very proud and we wish Leo Burnett all the best for the future.”
Leo Burnett will not be participating in the pitch process.
Melinda Geertz, CEO at Leo Burnett, said: “We’re proud of the growth we’ve helped iSelect deliver over the last two years, and we wish them the very best in their next chapter.”
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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