iSentia launches new SaaS platform

Recently acquired media monitoring, intelligence and insights solution provider, iSentia, has released its new Software as a Service (SaaS) platform.

The new the platform is set to provide more ways to customise the media monitoring experience and the ability to understand coverage of relevant topics in just a few clicks.

iSentia’s chief executive, Ed Harrison, said: “We made a significant investment in the new platform to deliver world-class media intelligence and I’m pleased that the feedback from clients has been positive.

“Over the past few weeks, our clients have benefitted from the improved user experience which means they can tailor the content they receive, increasing their productivity and saving time. The new iSentia platform delivers the control, simplicity and flexibility allowing them to navigate the media landscape and meet the challenge of the fast-paced media environment.”

Users have the flexibility to configure the iSentia platform experience to the requirements of their various teams and stakeholders. Individual users can choose which topics are of interest and unfollow topics that are irrelevant to them. This is particularly useful for agencies and large organisations who have multiple users with diverse monitoring needs.

The new platform also incorporates iSentia’s broadcast media monitoring, delivering real-time monitoring of broadcast media and a new media player media which gives users navigational control with highlighted keywords.

One of the new platform features is in The Feed, providing a holistic view of all monitored topics in one place, allowing users to sort and filter coverage quickly, so they can cut through the noise of large volumes of media items.

In September, Access Intelligence and iSentia merged operations. The two media and audience intelligence businesses were brought together after iSentia shareholders voted in favour of the takeover deal on 17 August.

iSentia client, Annabel Bowman, PR and media manager at R U OK? Day said the iSentia platform allows users to individually monitor the reach of campaigns.

“Importantly, beyond the classic volume media monitoring, we can drill into coverage insights to analyse coverage frequency across different publications. This helps us develop and nurture relationships with journalists. R U OK? also uses the platform to distribute media releases.”

Bowman continued: “This is particularly helpful when we are working on new campaigns as we can target industry specific outlets where we might not yet have established relationships in place. A recent example of this is our launch in August this year of the ‘Tradies Tools to Talk’ resources.”

iSentia’s financials were impacted in part by the cyber incident in October 2020 that had an approximately $3.3 million direct impact on revenue, and approximately $4.4 million direct impact on cash.

In addition, and as previously reported, the cyber incident resulted in a delay to key strategic projects which were aimed to reduce churn in the business and, as outlined in the 1H FY21 results presentation, has impacted FY21’s results when compared to expectations.


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