Isentia launches voice-to-text media alerts service, Live Alerts
Isentia has launched Live Alerts, a voice-to-text media alert system targeted at crisis and issues management professionals.
The announcement
Isentia has announced the launch of Live Alerts, an innovative new broadcast media alert service that combines new and existing technologies to give communications professionals real time broadcast media updates on important events happening in Australia and New Zealand.
Will be interesting to see how this increases speed of delivery. I imagine the process involves voice-to-text, followed by human verification for accuracy, then keyword matching before each item is sent through to the account management team to approve and send. It’s an automation improvement to be sure, but I’m not convinced it will result in quicker alerts to clients.
Good tech move from Isentia here, they need a few more of these improvements to pull it back.
My current media monitoring provider has had this same thing for 3 years… blown away