Save the Children ad compares life in Australia for children to those in developing countries

Charity Save the Children has unveiled a campaign showcasing the life many children overseas face in an effort to raise funds over the Christmas period.

https://www.youtube.com/watch?v=iyZgL0Juh7M

Created by Isobar, the ad juxtaposes life for children in Australia and what is reality elsewhere, with a young girl waking up in an Australian bedroom. As she walks through her house she experiences some of the harsh realities girls like her face in developing countries.

Georgie Way, acquisition campaign manager at Save the Children said: “We are passionate about our role in helping to rewrite the future of young girls the world over and the work that Isobar has produced brings the issue to the Australian audience in a very powerful way.”

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.