Save the Children ad compares life in Australia for children to those in developing countries
Charity Save the Children has unveiled a campaign showcasing the life many children overseas face in an effort to raise funds over the Christmas period.
https://www.youtube.com/watch?v=iyZgL0Juh7M
Created by Isobar, the ad juxtaposes life for children in Australia and what is reality elsewhere, with a young girl waking up in an Australian bedroom. As she walks through her house she experiences some of the harsh realities girls like her face in developing countries.
Georgie Way, acquisition campaign manager at Save the Children said: “We are passionate about our role in helping to rewrite the future of young girls the world over and the work that Isobar has produced brings the issue to the Australian audience in a very powerful way.”
Running across TV, online platforms and social media, the organisation also has a partnership with Mamamia.
It aims to raise $700,000 from new and existing Save the Children supporters in the lead up to Christmas.
Konrad Spilva, Isobar Australia’s managing director said: “Christmas is a time for us all to consider those less fortunate than us and it is great to be working with Save the Children to draw attention to this issue. We hope that our work prompts Australians to donate and help to turn these young lives around.”
CREDITS:
- Advertising Agency: Isobar
- Dave Budge – Executive Creative Director
- Rob Barnett – Creative Director
- Holly Langford – Art Director
- Emma Park – Copywriter
- Jon Luscombe – Copywriter
- Luke Falkland-Brown – Copywriter
- Will Vink – Designer
- Matt Sim – Planner
- Olivier Laude – Group Account Director
- Brianna Lacy – Account Director
- Kirstie Peters – Account Manager
- Production Agency: The Story Lab
- Director: Dominic Allen
- Executive Producer: Marteen Burger
- Producer: Christina Remnant
- Director of Photography: Joel Betts
- Production Designer: Ian Kanik
- Sound Designer: Greg Cheesman
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I wonder whether there will be the gender equivalent version for boys.
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That needed three copywriters? Feels like a student film.
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I like it…. smart!
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