Save the Children ad compares life in Australia for children to those in developing countries
Charity Save the Children has unveiled a campaign showcasing the life many children overseas face in an effort to raise funds over the Christmas period.
https://www.youtube.com/watch?v=iyZgL0Juh7M
Created by Isobar, the ad juxtaposes life for children in Australia and what is reality elsewhere, with a young girl waking up in an Australian bedroom. As she walks through her house she experiences some of the harsh realities girls like her face in developing countries.
Georgie Way, acquisition campaign manager at Save the Children said: “We are passionate about our role in helping to rewrite the future of young girls the world over and the work that Isobar has produced brings the issue to the Australian audience in a very powerful way.”
	
I wonder whether there will be the gender equivalent version for boys.
That needed three copywriters? Feels like a student film.
I like it…. smart!