Isuzu ‘redefines reliability’ in launch campaign for new truck range

July 9, 2025 2:21

Isuzu has unveiled its first new range of trucks in 17 years, with a launch campaign featuring actor and comedian Shane Jacobson, via Fenton Stephens.

Despite having reliability front and centre since its inception, the brand is on a mission to “redefine” industry benchmarks in the new work.

“Our thought was this truck company set the bar in reliability is now exercising its rights to raise that bar,” Fenton Stephens’ chief creative officer, Alex Fenton, told Mumbrella.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.