It doesn’t have to be this way: why the marketing industry needs to get ahead of AI regulation

Welcome to a Thursday update from Unmade. Today: Why this is the moment for the marketing industry to get ahead of tougher regulation down the track, and do the right thing from the beginning around generative AI. And a mixed day on The Unmade Index.

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Regulation, a future tax on past bad behaviour

Cat McGinn, curator of Unmade’s humAIn | human creativity x AI conference writes:

The pretzel twisting to comply with GDPR; the moveable feast of the forthcoming Australian legislation on privacy and data; the scramble to compensate for third-party cookie deprecation: all this is in direct response to shabby dealings on the part of our industry over the past 20-odd years.