‘It felt like a natural fit’: Matt Holmes reveals next move after departing Poem

Matt Holmes has announced his next move after departing Poem last year, the agency he co-founded, joining independent creative agency Emotive in the newly-created role of head of PR and earned creative.

Speaking to Mumbrella exclusively, Holmes explained how his role will see Emotive’s PR delivered internally for the very first time.

“In my opinion, Emotive deserves more recognition that it currently receives, which, without putting too much pressure on myself, is where I step in and hope to add value,” he told Mumbrella.