‘It shows what our pianos make possible’: Kawai launches global platform led by Ogilvy Sydney
Ogilvy Sydney has led the creation of a new global platform for piano manufacturer Kawai, showcasing the intrinsic role the piano plays in the lives of music lovers.
Launched this week, the digital and social-first campaign explores the concept that pianos are ‘Instrumental to Life’, capturing the deep emotions felt by three real pianists at different stages of their musical journeys.
The music itself is also a big feature of the campaign, with the original score composed specifically for it by renowned composer Elliot Wheeler, known for his work with Australian filmmaker Baz Luhrmann.
Yeah great. And this is supposed to sell Kawai Pianos how? By the way they are about 4 years too late. The time to do this was pandemic time when everyone was spending money on pianos and just about anything else they could get their greedy hands on.
But now it’s the opposite. People are trying to sell their unused pianos – ‘trying’ being the operative word cause consumer money has run out.
So just as we are trying to sell our pianos, Kawai waste all this money to sell us their pianos by ‘reminding’ us that we like music. Like we forgot or something. They have lost the plot.