It’s a Mini nightmare for Badjar Ogilvy

Tim Burrowes

January 15, 2009 8:35

A global review of the advertising for BMW-owned brand Mini appears to spell bad news for its Australian agency, Melbourne-based Badjar Ogilvy.

The move will see the entire account focused on London, with local agencies around the world reduced to adapting the work, Brand Republic in the UK has reported tonight. Previously agencies on the roster pitched for business on a global project basis.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.