It’s Coke! It’s a machine! It’s free!
“There are two of these machines in the festival lobby and delegates are lining up ten deep to have a go (and get a free drink). It’s clear to see this innovative piece of machinery is not just another way to get a Coke, but another way for Coke to talk to its millions of consumers. They’ve turned the vending machine into a conversation. It’s revolutionary.”
B&T’s James Livesley is impressed by the free Coke at Cannes
I love the hi-def vending graphic..very polished.
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Who’d have thought that offering “Free Coke” would prove so popular with advertising executives? How many were disappointed when a red can rolled out?
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I think this is the new age of the vending machine. I like how Coke capitalizes on its captive audience to gain a connect with it’s consumers. Good job Coke.
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