It’s Coke! It’s a machine! It’s free!

“There are two of these machines in the festival lobby and delegates are lining up ten deep to have a go (and get a free drink). It’s clear to see this innovative piece of machinery is not just another way to get a Coke, but another way for Coke to talk to its millions of consumers. They’ve turned the vending machine into a conversation. It’s revolutionary.”  

B&T’s James Livesley is impressed by the free Coke at Cannes


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.