It’s Coke! It’s a machine! It’s free!

Tim Burrowes

June 22, 2009 8:19

“There are two of these machines in the festival lobby and delegates are lining up ten deep to have a go (and get a free drink). It’s clear to see this innovative piece of machinery is not just another way to get a Coke, but another way for Coke to talk to its millions of consumers. They’ve turned the vending machine into a conversation. It’s revolutionary.”

B&T’s James Livesley is impressed by the free Coke at Cannes

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

ad Advertising Cannes Coca Cola Coke James Livesley Lions vending machine

3 COMMENTS

Chris Kettle 22 Jun 09

I love the hi-def vending graphic..very polished.

User ID not verified.

Anon 22 Jun 09

Who’d have thought that offering “Free Coke” would prove so popular with advertising executives? How many were disappointed when a red can rolled out?

User ID not verified.

Stephanie 22 Jun 09

I think this is the new age of the vending machine. I like how Coke capitalizes on its captive audience to gain a connect with it’s consumers. Good job Coke.

User ID not verified.