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It’s Coke! It’s a machine! It’s free!

“There are two of these machines in the festival lobby and delegates are lining up ten deep to have a go (and get a free drink). It’s clear to see this innovative piece of machinery is not just another way to get a Coke, but another way for Coke to talk to its millions of consumers. They’ve turned the vending machine into a conversation. It’s revolutionary.”  

B&T’s James Livesley is impressed by the free Coke at Cannes

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