It’s finally time to weed out the digital advertising industry’s bad actors
With Google Chrome set to block ads that don’t comply with CBA guidelines, now is the time to finally up our digital advertising game, explains IAB Australia technology lead Jonas Jaanimagi.
Trust has always been a core requirement to be truly successful in the long term in our industry.
More recently the word ‘trust’ has become synonymous with negative topics between entities within the advertising ecosystem. However, any significant erosion of trust with the consumer, as a result of poor ad experiences, is potentially far more damaging for us all in the long term.
The most crucial elements of establishing trust are demonstrating both competency and the belief that someone is always acting with good intent. When it comes to consumer ad experiences, it’s time to ensure that the entire online advertising ecosystem works together to weed out those acting with poor intent and competently allows for the provisioning of better, leaner ads.
