It’s in the bag for Blooms the Chemist’s new campaign

Hardhat has launched a second major campaign for pharmacy group, Blooms The Chemist, that features the “humble pharmacy bag” as a sign of consistency and expert care.

The fully integrated campaign “seeks to strengthen Blooms The Chemist’s position as the consistent provider of both expert care and always low prices” with the slogan: “This bag holds a lot more than you’d think.”

Yvette Costi,CMO at Blooms The Chemist said, “we pride ourselves on going above and beyond simple transactional relationships with our customers. This campaign showcases our expertise in care, and the seemingly small yet meaningful impact we make in their lives.”