It’s not just cricket: Australia Day isn’t the commercial winner it used to be
More and more brands are backing away from Australia Day ads, argue Sarah Duffy, Michelle O’Shea, and Patrick van Esch in this crossposting from The Conversation.
Australia Day used to be an obvious and uncontroversial occasion for brands to endear themselves to Australian consumers. No longer.
There has been a decided shift over the past decade in commercial attitudes to 26 January, acknowledging the problematic nature of the date’s choice as our day of national celebration to our First Nations.
Nothing demonstrates this more conclusively than Cricket Australia dropping references to Australia Day in its promotions of Big Bash League fixtures.
