It’s not the size of the ad – it’s the words

On my public transport journey to work today, I read two papers – the Sydney Morning Herald and the Daily Telegraph.

Less than an hour later I can only remember one ad.  

And it might have been the cheapest ad in the SMH – a 6cm wide ad on page five for Jalna strawberry yoghourt. Happily good copy writing still makes a difference.

Kevin Rudd yoghurt

Tim Burrowes


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