It’s time for change: The future of marketing is flexible
Marketers are facing incredibly rapid changes, with more expected in the next three years then the last 50. But there is a silver lining – according to Chloe Lane, Managing Director for Global Client Solutions at Genero, there is some huge potential for marketers. Here are just a few opportunities.
The most significant lesson I’ve learned over the past decade in the marketing industry is that change is the only constant.
With major advancements in technology, escalating consumer demands, and fierce competition, the pace of change is not just steady – it’s accelerating. According to PWC’s 26th Annual Global CEO Survey, an overwhelming 72% of CEOs predict more change in the next three years than in the past 50.
Although this fast pace of change might seem disruptive, I believe it opens up massive potential for marketers, particularly if they embrace today’s collaboration age. With the right strategy, those willing to evolve are well-positioned to convert disruptions into opportunities, even advancements.
