It’s time to burst our digital bubbles
The commuter’s silent digital bubble is the final challenge for voice technology, but is it time we popped our bubbles completely? Tomas Haffenden, digital producer at The Works, explains.
Many people dread the daily commute. But for me, it represents a piece of time that is uniquely mine. I safely lock myself in my digital bubble, totally absorbed in a world of my own creation. And as I look around the crowded train carriage, I don’t think I’m the only one.
Jump on any public transport, and you will see the oversized noise-cancelling headphones and handheld screens are now accepted uniform for any commuter.
From the moment I feel the tight embrace of my headphones I’m in another world. There is just something immensely pleasurable about allowing your most recently curated playlist to narrate your passage from A to B. Or perhaps you are more of a podcast kind of person. Whatever your preference, we all enjoy the individual experience provided by our most commonly used technologies.
