Ivy Social unveils new creative strategy director
Ashely Alexander is now the creative strategy director at Ivy Social.
The announcement:
Ivy Social is thrilled to announce the expansion of its leadership team, with the appointment of Ashley Alexander as creative strategy director. Ashley joins the Ivy Social leadership team alongside founder and managing director, Emily Coates—the 2023 winner of Canberra Young Businesswoman of the Year.
“Ashley’s appointment is a significant milestone for Ivy Social,” said Emily Coates, founder and managing director. “His extensive experience and deep understanding of brand strategy and creative application will be invaluable as we expand our ability to deliver best-in-class social and digital marketing campaigns, ensuring our clients stay ahead in an increasingly competitive digital space.”
Ashley brings over 20 years’ experience in repositioning and elevating brands through creative marketing for some of Canberra’s most prominent institutions, including the National Gallery of Australia, the University of Canberra and The Australian National University. He also serves on the board for Brand Canberra with ACT Government, which works to explore strategic opportunities across government, business and industry to grow Canberra’s image and reputation.
Ashley’s transition to Ivy Social is not only a return to the agency world—where he began his career after attaining his Masters in Marketing Communications—but also a unique opportunity to collaborate professionally with Emily Coates, his wife and Ivy Social’s founder. With their ivysocial.com.au combined expertise in brand strategy, digital marketing, and creative leadership, the duo is set to drive Ivy Social’s next phase of growth with a shared vision and complementary skill sets.
“Ivy Social is at a pivotal stage of growth, and I’m excited to be part of its evolution,” said Ashley. “ The opportunity to work alongside Emily and this talented all female team is incredibly rewarding. Together, we’re building something special—helping
brands connect with audiences in new and meaningful ways.”The appointment of Ashley Alexander aligns with Ivy Social’s vision to help brands to grow online informed by data and fuelled by creativity.
“We live in an era where social media is the most powerful marketing tool available to brands,” said Emily. “Ivy Social has always been ahead of the curve in crafting campaigns that that fuse digital insights with creativity. With Ashley on board, we are further strengthening our ability to deliver strategies that turn social engagement into real business success.”
Ivy Social is a boutique social media marketing agency based in Canberra, servicing clients across Australia. Founded in 2017 by Emily Coates, Ivy Social has established itself as a trusted boutique social media and digital marketing agency. The agency is known for its strategic approach and ability to drive meaningful engagement through digital-first campaigns, with a deep understanding of platform algorithms, audience behaviours, and content trends.
Source: Ivy Social
