Jack Link’s and Mr Beast team up for global meat snack launch, with APAC rollout in 2026
Meat snacks brand Jack Link’s is partnering with prolific Youtuber, Mr Beast, for a global product launch – a move that will also extend to the Asia Pacific region.
The announcement:
Jack Link’s, a global leader in meat snacks and one of the largest privately owned food companies in the U.S., today announced a groundbreaking global partnership with the world’s #1 social media creator, businessman, and philanthropist, MrBeast (Jimmy Donaldson). This landmark collaboration will see the two entities launch an exciting new line of protein-packed meat snack products across global markets.
This partnership marks MrBeast’s first-ever collaboration with a Consumer Packaged Goods (CPG) company for a co-branded product line, signalling a significant convergence of traditional food industry expertise and modern digital influence.
Across North America, the Jack Link’s x MrBeast collaboration introduces a new line of co-branded meat snack multipacks featuring individual-sized packs of your favourite flavours of beef jerky and meat sticks. Designed for convenient pantry storage and active lifestyles, these multipacks—showcasing MrBeast’s signature branding—cater to protein-rich snacking needs for school lunches, road trips, and everyday fuelling.
“We are incredibly excited to partner with MrBeast,” said Troy Link, CEO of Jack Link’s. “Jimmy’s entrepreneurial spirit and dedication to his fans align perfectly with our values at Jack Link’s. We believe this collaboration will drive a new generation of consumers into the meat snacks category, worldwide.”
This strategic partnership targets the significant market of Gen Alpha, Gen Z, and their parents. Despite 33 percent of younger consumers snacking more than three times a day, only about 9 percent currently opt for meat snacks—highlighting a substantial opportunity for growth by offering appealing, convenient options that merge the trusted quality of Jack Link’s with the widespread influence of MrBeast.
“I’ve been eating Jack Link’s since I can remember, so teaming up is a no-brainer,” said Donaldson. “Now we get to do something super fun and tasty for our fans – I can’t wait for everyone to see what we dream up.”
This partnership will also extend across the entire APAC region, with the collaboration launching in Australia and New Zealand, and an exclusive product range of Beef Jerky and Beef Sticks expected to hit retailers across the region in 2026.
“MrBeast has stretched his influence and fanbase right across the APAC region, and as we continue to build and grow Jack Link’s and the meat snacks category from Australia and New Zealand to Japan and Korea, we can’t wait to bring the partnership to life across the APAC region for our retailers and introduce Jack Link’s to a whole new generation of fans,” said Shannon O’Connell, managing director, Jack Link’s APAC.
* Source: Nielsen NIQ Demographic Profile (4/28/2025), Mintel 2024
Source: Adele Feletto Publicity
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