Jack Link’s targets men forced into going meat free in first integrated campaign
Beef jerky brand Jack Link’s is capitalising on the meat-free movement, by targeting the men who may have been forced into going meat-free by their female partners.
The ads feature men who have reluctantly been made to go without meat by their naggy girlfriends. A saviour then shows up to sneak the man beef jerky.
Didn’t they do something like this? And relatively recently, too.
So what do the women on low-carb diets eat? Always a risk to alienate half the market.
Anything that upsets a vegan is good for entertainment ha ha