Jack Watts Currie launches Praise Mayonnaise campaign

Praise Whole Egg Mayonaise

The Praise print ad

Ad agency Jack Watts Currie has created a print-led advertising campaign for Praise Whole Egg Mayonnaise.

The ad, featuring a woman holding a potato salad surrounded by people begging for more, is part of a national campaign to push the brand as number one in Australia.

Rob Currie, MD of Jack Watts Currie, said: “Praise started with mayo in Australia so it’s important the brand also stakes its leadership position in the whole egg segment, which is what this campaign is all about”.

The ad will be supported by digital, online and point of sale.


  • Client: Goodman Fielder Home Ingredients, Praise
  • Creative: Jack Watts Currie
  • Strategy: Naked Communications
  • Photography: Janyon Boshoff

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