James Allerton promoted to head of research and insights at Audience Precision
Audience Precision has promoted James Allerton to head of research and insights, effective immediately.
The announcement:
Media strategy consultancy and technology business Audience Precision today announced the promotion of Insights team lead James Allerton to head of research and insights.
Allerton has been with Audience Precision since 2018 and has significantly honed his research and insights skills over the past five years. He has been managing the business’ Insights unit for the past 12 months, developing strategic insights reports for clients, and building and improving Audience Precision’s proprietary insights products.
In his new role, Allerton will be responsible for leading the business’ research and insights operations, while also being involved in overarching business planning. He will report to global CEO Haydon Bray.
Allerton started his career as an account manager at Roy Morgan Research, working in the client services finance team. He joined Audience Precision as a research analyst, and was quickly promoted to senior research analyst, and to insights team leader in 2021.
Audience Precision global CEO Haydon Bray said Allerton would be a critical part of the business’ continued growth and development in 2023.
“In his time at Audience Precision, James has become a highly valued and respected part of our research and insights division,” he said.
“I’m thrilled to formally announce James’ promotion; in his new role, James will be a central member of our leadership team and will be deeply involved in our new business efforts, which are a core focus for us in 2023.”
Commenting on his new role, Allerton said he was looking forward to continuing to deliver for the business.
“2022 was a huge year for research and insights at Audience Precision, and I’m incredibly proud of the team’s ability to continue to deliver for our clients,” he said.
“We’ve been responsible for communicating complex insights and data in a way that’s easy to digest – it means our clients are able to spend more time making meaningful strategic decisions, and less time buried in data.
“I’m looking forward to working closely with our leadership team in 2023 to continue to evolve the business – it’s an exciting time to be part of Audience Precision.”
Allerton’s promotion follows the promotion of Jessica Bray, who officially became Audience Precision’s head of media on January 1.
Allerton’s appointment is effective immediately.
Source: Third Avenue
