James Boyce returns to Ten as head of government and regulatory affairs
James Boyce has returned to Ten after eight years in public affairs and advisory roles, taking on the role of head of government and regulatory affairs.
Boyce spent time as senior press secretary to Tony Abbott, and will now be charged with lobbying regulators in Canberra, reporting to COO Annabelle Herd.
Boyce was previously a broadcast journalist with Ten
Herd said Boyce’s experience in the political world made him the right fit for the role.
“James knows politics and policy, and is a highly experienced communicator. He also knows Ten and has an obvious passion for TV, media, and great Australian content,” said Herd.
“In our fast-moving and highly disrupted industry there are a lot of throwback rules and regulations that impact our business. James is the perfect person to represent Ten in those debates in Canberra, with our regulators, and across the industry.”
Before leaving Ten, Boyce spent five years as a broadcast journalist with the company. He left to take up the senior press secretary role for Tony Abbott, a role he held for four years. He is currently the head of communications and public affairs at Johnson & Johnson Medical, a role he has held for 18 months. Prior to that, he was director of government relations and communications at Medicines Australia.
Boyce said he was thrilled to return to Ten.
“I’m super excited to be re-joining the Ten family. Free-to-air TV plays such an important role in entertaining us, informing us and reflecting our Aussie culture. You just don’t get that on any other platform and I can’t wait to be its number one cheerleader around the halls of Canberra,” said Boyce.
He begins his role on 12 August.
