James Warburton confirmed CEO of V8 Supercars

Former Ten boss James Warburton will take up the Chief Executive Officer (CEO) role at V8 Supercars motor racing circuit on June 1, the organisation has announced.

Warburton is “a world-class senior executive with vast expertise in the media, marketing and advertising sectors,” the statement said. The announcement comes a fortnight after rumours of his appointment first emerged.

James Warburton

James Warburton is V8 Supercars new CEO

Director of V8 Supercars Andrew Gray said Warburton’s extensive track record in television, sales and commercial fields make him an ideal fit for the role.

Warburton was MD of media buying company Universal McCann, before he joined the Seven Network where he was promoted to Chief Sales Officer and had responsibility for the commercialisation of the Network’s AFL and V8 Supercars rights, the statement said.

He was fired from his chief executive role by the board of Ten in February.

V8 Supercars director Roland Dane said of the announcement: “James is considered by the Board as an extremely shrewd and highly capable CEO. We look forward to James bringing his wealth of knowledge, sales acumen and clear love of the sport to the V8 Supercars business.”

Warburton said: “It’s a great honour to be leading this sport into its next phase of growth… I can’t wait to rip in.”


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