News

Jamie Oliver pushes Woolworths winter savings in new campaign

Woolworths is continuing to push its winter savings with a new Jamie Oliver fronted ad.

The celebrity chef appears in-store speaking to the camera before shots of preparing vegetables with his four children in a kitchen.

Ad courtesy of Savvy Media Marketing

The supermarket chain has also been spruiking winter meals with a campaign focused on pumpkins, roast beef and homemade soup in a family context.

Leo Burnett Sydney is Woolworth’s creative agency of record.

 

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.