Jamie Oliver pushes Woolworths winter savings in new campaign

Woolworths is continuing to push its winter savings with a new Jamie Oliver fronted ad.

The celebrity chef appears in-store speaking to the camera before shots of preparing vegetables with his four children in a kitchen.

https://youtu.be/VEI86VETTYI

Ad courtesy of Savvy Media Marketing

The supermarket chain has also been spruiking winter meals with a campaign focused on pumpkins, roast beef and homemade soup in a family context.

Leo Burnett Sydney is Woolworth’s creative agency of record.

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Linkedin

topics ad Campaign creative Leo Burnett Sydney Supermarket Woolworths

Share Tweet Share