Jamie Oliver pushes Woolworths winter savings in new campaign

Woolworths is continuing to push its winter savings with a new Jamie Oliver fronted ad.

The celebrity chef appears in-store speaking to the camera before shots of preparing vegetables with his four children in a kitchen.

Ad courtesy of Savvy Media Marketing

The supermarket chain has also been spruiking winter meals with a campaign focused on pumpkins, roast beef and homemade soup in a family context.

Leo Burnett Sydney is Woolworth’s creative agency of record.



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