Jamie Watt joins askmen.com as Aussie editor
Jamie Watt has been drafted into the role of Australian editor at men’s lifestyle website askmen.com.
The announcement:
Australia’s leading men’s lifestyle portal AskMen.com today announced the appointment of Jamie Watt as editor for the Australian team.
An experienced men’s writer Jamie Watt has worked for numerous men’s magazine titles including FHM, Zoo Weekly and Ralph magazine. He has also been responsible for some of the most popular and enduring men’s features including FHM’s 100 Sexiest Women in the World. Also a keen sports enthusiast, Jamie held the position of Sports Editor at Zoo Weekly, developing concepts such as the magazine’s Ashes Special where an entire edition was dedicated to the Ashes theme. More recently Jamie has been both writer and editor for The World Game during the World Cup.
Editor in Chief for IGN Entertainment, Narayan Pattison said: “Jamie has vast experience in the field of lifestyle writing for men. He has an understanding of the psyche, vernacular and interests of the Australian male based on years of writing across key local publications. As Aussie men continue to migrate from print to online, Jamie will be fundamental in providing localised editorial content fundamental to AskMen.com’s next phase of growth.”
Of his appointment Jamie Watt commented: “I’m very excited to be part of a site that that strives to reach males who aspire to be a ‘better man’ across all facets of their life: from their relationships to their motoring and fashion purchases, AskMen serves as their definitive lifestyle bible.”
AskMen.com’s magazine-style content falls under the pillars of Lifestyle, Fashion, Sports, Cars, Dating and Sex. With 282,000 unique users, the site offers a highly competitive audience and features a range of sponsorable products including its newly launched video product, the latest results from The Great Male Survey and up and coming features such as Top 99 Most Desirable Woman and Top 49 Influential Men.
Jamie Watt’s appointment was effective July 5, 2010.
Source: askmen.com press release
