Jared Leto on advertising: Make my life better or leave me the fuck alone

Jared Leto at Cannes; picture – Twitter

Oscar-winning actor and musician Jared Leto called on advertisers to create content that is useful and enriching – or avoid communicating altogether.

When brands advertise, the most important thing is authenticity, Leto told an audience of ad industry executives at the Cannes Lions today.

“Tell the truth and make my life more entertaining, better or richer – or leave me the fuck alone. Offer me something,” said Leto, who’s starred in films such as Terrence Malick’s The Thin Red Line and Darren Aronofsky’s Requiem for a Dream and fronts the band Thirty Seconds to Mars.