JC Decaux adds programmatic digital offering, senior appointments
JC Decaux has announced its new programmatic offering, which will allow the Out-Of-Home (OOH) provider to trade 100% of its digital inventory programmatically.
JC Decaux Programmatic will offer brands access to OOH inventory with additional control and flexibility, and has also revealed a new structure for its team which includes multiple senior appointments.
The platform will allow advertisers and agencies to execute and optimise campaigns in real time, including those involving digital OOH assets, with JC Decaux guaranteeing supply for programmatic advertisers.
