JC Decaux shakes up sales teams in leadership revamp
JC Decaux has shaken up its sales and marketing leadership structure, creating 11 new roles including six state directors and five group roles.
The restructure follows JC Decaux making three APN Outdoor executives redundant in a management shake-up following the French group acquiring the Australian out-of-home business last year.
JC Decaux chief commercial officer, Max Eburn: “Media agencies will benefit from dedicated teams”
The sales team will led by chief commercial officer, Max Eburne with chief marketing officer, Essie Wake leading the marketing team. Working with Eburne will be general manager – sales, Oliver Newton, who takes responsibility for all agency, client and trading activities.
Commenting on the new structure, Eburne said: “Our vision is to maximise ease-of-access for advertisers, while delivering greater sophistication, innovation and creativity than ever before.
“Media agencies will benefit from dedicated teams comprising sales representation, data and insights expertise, creative inspiration and trading resources, representing all assets within the JC Decaux portfolio.”
Newton, added: “We have assembled the best sales team in the country who appreciate the current needs of advertisers and media agencies.
“We have listened to what the market clearly wants and as a result we are enabling agencies to have one point-of-contact, provide one brief and receive one response. We believe this client-centric strategy will help our advertising partners efficiently achieve their desired business outcomes and also be a key differentiator in the Out-of-Home market.”
JCDecaux’s CMO, Essie Wake, said: “Our new marketing team is committed to cementing the JCDecaux brand and its global market leadership position in the Australian and New Zealand markets, as well as working hand in hand with the sales team to deliver the most outstanding and strategic Out-of-Home solutions and in-depth audience insights through data analytics.”
The new Sales Directors are:
- New South Wales – John Harris (previously State Sales Manager at JCDecaux)
- Victoria – Daniel McConochie (previously Victoria Sales Director at APN)
- Queensland – Chris Perera (previously Queensland Sales Director at APN)
- Western Australia – Phil Dada (previously WA Sales Director at APN)
- South Australia – Russell Bilsborow (previously SA Sales Director at APN)
- National Direct & Independent Agencies – David Pullinger (previously NSW Sales Director at APN).
The rest of JC Decaux’s sales and marketing leadership team includes:
- Cristina Smart – Head of Data Innovation & Audience Insight, who oversees the expanding national Insights team for strategic sales support, and manages a team of data analysts with a firm eye on future data innovation and development.
- Ashley Taylor – Head of Creative Solutions, who leads the expanded Creative Solutions team to deliver inspiring and award-winning creative executions for advertisers.
- Cassandra Cameron – Head of Trading and Sales Operations – who leads an expanded JCDecaux Trading team responsible for the management, optimisation and transactions of JCDecaux inventory, as well as providing commercial insights, revenue analytics and modelling.
- Lucinda Milton – Business Director ANZ – JCDecaux Airports – who leads a dedicated JCDecaux Airports team focused on engaging domestic and international brands across the premier airports of Australia and New Zealand.
- Marie Norman – Head of Product and Brand Marketing – who leads a newly created team of product marketing specialists and is also responsible for brand strategy and creative services.
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