JC Decaux throws back to Sydney’s 2000 Olympic Games in partnership with the Australian Olympic Committee
Outdoor media giant JC Decaux has partnered with the Australian Olympic Committee (AOC) for #MySydney2000 – a campaign which relives the best Olympic memories.
Moments from the Sydney 2000 Olympic Games have been splashed across screens to celebrate the 20th anniversary of the event.
As the AOC’s exclusive outdoor partner, JC Decaux amplified the Committee’s #MySydney2000 social campaign, which encouraged people to dig into their print photo albums to share their favourite memories from the 2000 Sydney Olympics.
JCDecaux utilised its content management system to aggregate and moderate posts with the hashtag #MySydney2000 into a portal, where they were then featured across multiple screens.
Launching twenty years since the Olympic cauldron was lit to start the Sydney Olympics, the best moments from the campaign were amplified on screens across JC Decaux’s digital network from September 29.
JC Decaux CMO Essie Wake said the campaign offered a welcome walk down memory lane.
“I was fortunate enough to be a client of JC Decaux back in the 2000 Olympic Games, and in fact, I attended events as their guest – incredible memories were made that still make me smile today,” said Wake.
“Of course, this moment in time was before Instagram or social media; so this is a great opportunity for people to relive that exciting time, dust off the old photos and share the memories. The broadcast scale that JC Decaux can deliver the AOC across our digital network means that so many Australians will relive those moments together, and after such a difficult year, we need more reasons to feel positive.”
AOC CEO Matt Carroll said JC Decaux’s out of home offering took the campaign to a new level.
“Australians have loved sharing their #MySydney2000 photos and remembering what an incredible time that was for the country,” Carroll said.
“From individual memories in photo albums to a national audience, JC Decaux’s network brought these memories together across the country, showcasing the community’s shared connection in celebrating the ‘best Games ever’.
“Thank you to JC Decaux for helping share the Olympic spirit and amplify Australians’ #MySydney2000 moments and for your ongoing support of the Australian Olympic Team as we head to the Tokyo Games,” said Carroll.
