JC Decaux withdraws from City of Sydney outdoor tender
International outdoor giant JC Decaux has refuted claims it is in pole position to secure the City of Sydney outdoor business, issuing a statement saying it is not pursuing the contract under the current terms.
JC Decaux street furniture and advertising in the Sydney CBD will be removed, regardless of who wins the contract
JC Decaux has held the contract since 1998, ahead of the Sydney 2000 Olympic Games, but the City of Sydney said the out-of-home industry, and the expectations of consumers and residents, had rapidly evolved since then.
The City of Sydney launched the process in late 2017, calling for expressions of interest, however in July last year it went back to the drawing board amid a flurry of takeover bids in the outdoor industry.
….David Copperfield is JCD’s new PR person…”JC Decaux has made the decision not to submit any bid proposal under the current contract terms”…semantics. More to the point – what contract terms did JCD respond with? Or maybe they are out? Look into my eyes, look into my eyes……
what a balls up
Arrogant is the same word in both English and French.
Whole process a shambles. Sydney media deserves better.
City of Sydney looking for a deal that Ooh and JCD simply can’t turn profitable.
Not unheard of in media, big TV rights often run at a loss preaching the halo effect on other programming.
Ball is in Oohs court now, are they willing to eat the losses in order to cripple JC?
Given JCs global backing, deep pockets and reluctance I can’t inagine Ooh jumps at this.
Look for a repitch (again)
Hey let’s not forget the big G may still be sniffing around…
It’s not necessarily going to go to ooH . Google might snag it as a proof of concept for their push into ‘analog’ media and slip the inventory into their exchange.
Wack in some device ids and hey presto..it’s minority report in the real !
Really really hope that happens – that’d be fantastic. Actual accountability of reach and viewable impressions for OOH based on device geo-location? Yes please.
I’m not gonna lie… that sounds f***ing cool and the way OOH needs to head…
I for one will miss seeing the JC Decaux singage and furniture. I think they’ve done a great job over the years. And no cynics, I’m not associated with them.