F.Y.I.

JCDecaux creates live weather, swell and temperature alerts for Lion

November 2, 2017 1:42

JCDecaux, Ogilvy and UM have created an out-of-home campaign offering passers by live weather, swell and water temperature alerts to promote Lion’s Summer Bright Lager.

The announcement:

Lion’s Summer Bright Lager inspires people to dive into summer with real time surf and weather alerts in Out-of-Home campaign by Ogilvy and UM with JCDecaux.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Topics