JCDecaux rolls out measurement via Scope3
Moving forward, advertisers will have access to their emissions data related to their JCDecaux media campaigns via the Scope3 platform.
The platform aims to make it easier for advertisers to track their media buy emissions by allowing users to action carbon measurement all over the digital media supply chain.
Now that JCDecaux has ties to the platform, advertisers can expect to better meld out-of-home (OOH) “into their media mix”.
“With JCDecaux now on the Scope3 platform, advertisers can integrate digital Out-of-Home into their media mix, ensuring credible third-party emissions reporting for their campaigns,” said outgoing JCDecaux Australia and New Zealand’s chief executive officer, Steve O’Connor.
“Digital Out-Home has one of the lowest carbon footprints per impression of all channels currently measured on Scope3 making it a natural fit for advertisers wanting to reduce emissions.
“This launch is a milestone for JCDecaux but also for the Out-of-Home industry, as we lead the way in transparency and accountability.”
When commenting on the development, Scope3’s head of ANZ, Jo Georges, said the move is representative of JCDecaux’s commitment to being environmentally responsible.
“The launch of JCDecaux’s digital asset measurement on Scope3 reflects the company’s dedication to a responsible media ecosystem and supports brands in meeting their own carbon reduction targets with the highest degree of transparency.
“This new level of data integration aligns with the industry’s broader push for clear, measurable media plans with sustainability in mind.”
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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