JCDecaux rolls out measurement via Scope3

October 31, 2024 9:44

Moving forward, advertisers will have access to their emissions data related to their JCDecaux media campaigns via the Scope3 platform.

The platform aims to make it easier for advertisers to track their media buy emissions by allowing users to action carbon measurement all over the digital media supply chain.

Now that JCDecaux has ties to the platform, advertisers can expect to better meld out-of-home (OOH) “into their media mix”.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.

Topics

JCDecaux Jo Georges Scope3 Steve O'Connor

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JCDecaux rolls out measurement via Scope3

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