JCDecaux showcases Indigenous art in Australian first
In an Australian-first, out-of-home (OOH) company JCDecaux will showcase Indigenous art connected to a new digital large format billboard on Melbourne’s West Gate Freeway. It’s in collaboration with the Victorian Department of Transport and Planning, and the Wurundjeri Woi Wurrung Cultural Heritage Aboriginal Corporation.
Indigenous artist, Lisa Waup, was commissioned to create the piece, titled ‘Pathed Between’, which embodies direction, flow and perspective.
The installation on West Gate Freeway
