JCDecaux unveils innovative 3D format: ‘A new era of immersive advertising experiences’

April 11, 2024 1:01

Out-of-home (OOH) media organisation JCDecaux has launched a 3D advertising format for its Airport and Rail network – JC3D. The company partnered with Hearts & Science – SBS’s official media agency- to help roll out the offering to the masses.

A tool that the JCDecaux says has been a top want for clients, JC3D is offered “on over 450 screens and multiple formats” across the country, with ‘scale’ being the major drawcard for brands to leverage its 3D network.

“For a long time our clients have been wanting a 3D solution that offers more than a one-off stunt,” JCDecaux’s chief commercial officer, Max Eburne, explained.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.