JCDecaux wins Queensland Rail tender, securing 10-year contract
Out-of-home (OOH) media company JCDecaux has won a new tender for Queensland Rail.
The 10-year contract, set to commence in July 2022, will see JCDecaux expand its current portfolio, retaining existing formats and adding new digital assets and locations across Queensland.
Steve O’Connor, JCDecaux CEO, said: “Queensland is poised for further economic vibrancy as it begins its preparations for the 2032 Olympics. Our expanded station and digital presence will provide brands a wealth of new advertising opportunities to connect with its growing population.”
The win follows more than a decade of with Queensland Rail for JCDecaux. For the new extended and expanded agreement, JCDecaux will add 13 new roadside JCDecaux digital large format sites and six digital bulkheads in various locations.
The addition of bulkhead formats to the JCDecaux Queensland Rail portfolio means that for the first time, advertisers will have access to consistent advertising opportunities across the entire Eastern Seaboard, from Sydney Trains through to Queensland Rail.
In addition, full motion audio and video digital XTrackTV screens will be deployed at stations including a brand-new deployment at Brisbane’s prestigious Central Station. Fifty existing static sites will be replaced with 75-inch screens, providing high resolution, quality viewing of campaign, doubling the number of digital locations.
The ten-year contract has an option to extend beyond 2032.
The win comes six months after the OOH media company won the Adelaide Railway tender, and eight months after being chosen for a 10 year Sydney Trains outdoor media contract.
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