Jeep partners with Richmond Football in hour-long documentary to screen on Channel 7
Jeep Australia has partnered with the AFL’s Richmond Football Club in a branded documentary to be aired on Channel 7 giving fans a one-hour insight into the club’s pre-season preparations.
Produced by Cummins & Partners, the creative agency for Jeep Australia and on the creative roster for the AFL, the show aims to highlight the hard work, dedication and “emotional strength” a team required to ensure a successful season.
Fiat Chrysler director of marketing Mark McCraith said: “As co-major sponsor of the Tigers for the past five years, the Jeep ‘Don’t Hold Back’ mantra is perfectly aligned with the club’s values and it was particularly special to see it in action over the pre-season journey.
“dedication and “emotional strength” a team required to ensure a successful season.”
Richmond hasn’t had a successful season in over 30 years, I doubt they know what it would take for a team to ensure a successful season
It’s a shame Ch7 think the AFL only exists in 3 states. I would have loved the opportunity to watch it but as I live in the NT I guess I’m not worthy!!
Good one Nige