Jeep has followed up its a cliff spot with two new ads promoting the 2014 Patriot and the 2014 Compass.
Created by Cummins & Partners, the spots continue with the ‘bought a Jeep’ positioning.
The ad for the Patriot sees a primary school student talk about her family’s weekend away at a remote beach during show and tell to which a watching student whispers to his mate ‘they must have bought a Jeep’.
The spot for the Compass sees a dad venture into his neighbour’s property after a lost ball to discover it in a quite unkempt condition. When he quizzes his wife on what happened to the neighbours she replies ‘they bought a Jeep’.
They follow on from the spot for the Grand Cherokee which sees a man on top of a misty hilltop shout out ‘I bought a Jeep’ to which a voice responds ‘me too’.