Jeep rolls out more Patriot and Compass ads
Jeep has followed up its a cliff spot with two new ads promoting the 2014 Patriot and the 2014 Compass.
Created by Cummins & Partners, the spots continue with the ‘bought a Jeep’ positioning.
The ad for the Patriot sees a primary school student talk about her family’s weekend away at a remote beach during show and tell to which a watching student whispers to his mate ‘they must have bought a Jeep’.
https://www.youtube.com/watch?v=uZt6LWzQ9Vo
This campaign and the don’t hold back slogan has overtaken Toyota. Well done all concerned
I bought a bucket…. And I’ve just used it….. PLEASE MAKE IT STOP!