Jeep rolls out more Patriot and Compass ads
Jeep has followed up its a cliff spot with two new ads promoting the 2014 Patriot and the 2014 Compass.
Created by Cummins & Partners, the spots continue with the ‘bought a Jeep’ positioning.
The ad for the Patriot sees a primary school student talk about her family’s weekend away at a remote beach during show and tell to which a watching student whispers to his mate ‘they must have bought a Jeep’.
https://www.youtube.com/watch?v=uZt6LWzQ9Vo
The spot for the Compass sees a dad venture into his neighbour’s property after a lost ball to discover it in a quite unkempt condition. When he quizzes his wife on what happened to the neighbours she replies ‘they bought a Jeep’.
https://www.youtube.com/watch?v=Am3EbZd9Zt0
They follow on from the spot for the Grand Cherokee which sees a man on top of a misty hilltop shout out ‘I bought a Jeep’ to which a voice responds ‘me too’.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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This campaign and the don’t hold back slogan has overtaken Toyota. Well done all concerned
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I bought a bucket…. And I’ve just used it….. PLEASE MAKE IT STOP!
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