Jeep rolls out more Patriot and Compass ads

Miranda Ward

July 30, 2014 11:15

Jeep has followed up its a cliff spot with two new ads promoting the 2014 Patriot and the 2014 Compass.

Created by Cummins & Partners, the spots continue with the ‘bought a Jeep’ positioning.

The ad for the Patriot sees a primary school student talk about her family’s weekend away at a remote beach during show and tell to which a watching student whispers to his mate ‘they must have bought a Jeep’.

https://www.youtube.com/watch?v=uZt6LWzQ9Vo

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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2 COMMENTS

campaigns 30 Jul 14

This campaign and the don’t hold back slogan has overtaken Toyota. Well done all concerned

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Tom 1 Aug 14

I bought a bucket…. And I’ve just used it….. PLEASE MAKE IT STOP!

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Jeep rolls out more Patriot and Compass ads

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