Jeep’s Bobby Farrelly-directed ad campaign launches
Bobby Farrelly in Sydney filming for Jeep Chrysler
An ad for Jeep directed by Hollywood heavyweight Bobby Farrelly makes its online debut today.
The CumminsRoss created ad was shot in Sydney’s Centennial Park at the start of March. Promoting the Jeep Compass, the spot is a sequel to the “every dog has his Jeep” campaign that ran last year.
(Our apologies, the full-length version of the ad has been removed. Fiat Chrysler Group has said the 90 second ad will be reissued closer to the on-air debut in May)
Following a similar premise as the February 2012 campaign, the ad features a dog and his female owner at an obedience class. While the dog is well behaved at the start, he begins to play up when the matronly instructor is replaced by an attractive young man.
The cast features a series of cameos from personalities including St George Illawarra Dragons’ Dean Young, Australian basketball player Liz Cambage, former Miss Australia Kimberley Busteed and actress Holly Brisley.
Farrelly travelled to Sydney and shot the ad across two days in March. He told Encore’s sister title Mumbrella: “I don’t do a whole lot of ads, I’m primarily a film-maker. I get a lot of offers but I invariably turn them down. This one made me laugh and I really enjoyed the sense of humour.”
“I did some Samsung commercials for the Super Bowl last year, but that was bigger. I’d say it was more work but less fun.”
Jason Ross, executive creative director of CumminsRoss, said: “It was an excellent opportunity to build on the great work created last year, and to give this sequel the comedic touch only Bobby could master.”
Cameron Boon
This story first appeared in the weekly edition of Encore available for iPad and Android tablets. Visit encore.com.au for a preview of the app or click below to download.
Would’ve been good if the dog pushed out some gold bars at the very end.
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Um, not that funny and gives me nothing to take away.
Don’t get it, and for the money I’m sure that cost, it’s a pity.
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I’m so disgusted that someone who works in advertising can’t get the use of an apostrophe right in the title of a YouTube video, I’m not even going to watch it.
What’ll happen when someone at the client’s office, who hates bad grammar, sees it??
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Hi Terry,
http://www.its-not-its.info/
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