Jellysmack makes new hires as Aus & NZ growth continues
Jellysmack ANZ country manager Ezechiel Ritchie has made three further appointments to the local team.
The appointments include Swarnaa Rajalingam and Gaia Chamchuen joining the creator partnership team, while Tali Sawicz joins the creator success team.
The creator partnership team is tasked with “identifying and signing the most influential video content creators and media companies across Australia and New Zealand”, and the success team is charged with helping those signed developing across each social media platform.
Chamchuen
On the appointments, Ritchie said: “In Swarnaa, Gaia and Tali we have brought together a unique set of skills, not only working in support of the creator economy but as passionate leaders from within it. The trio brings valuable experience and contacts to our new Australian and New Zealand operations as we look to rapidly grow the market here. We will soon announce more content creator signings as local creators look to realise their global and multi-platform appeal.”
Tali Sawicz
Rajalingam is joining Jellysmack as partnership manager from Device Technologies, where she was working social media and digital. Chamchuen joins also as partnership manager, joining from Rebl, a Thai agency, working in its influencer arm.
Sawicz is hired as creator success manager, joining from Day Mgmt, an Australian digital talent agency, where helped create sponsored content.
The global Creator Program at Jellysmack has more than 410 creators as partners, including PewDiePie, MrBeast, Bailey Sarian, Patrick Starrr and Nas Daily.
Rajalingam
Locally, since its launch, Jellysmack has signed 12 Australian video content creators, in a list that includes: HowToBasic, JoshDub, How Ridiculous, Jazza, Mully, Self Sufficient Me, Tannar, Vincenzo’s Plate, Cupcake Savvy Kitchen, Pask Makes, Andy’s Fishing Wild Cook and Sammit.
Ritchie spoke to Mumbrella last week about the task ahead of scaling up the creator economy in Australia, following its recent launch.
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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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