News

Jemena hands creative account to IPG’s MBCS; stays with Initiative for media

Darcy Song

January 25, 2023 10:01

Energy company Jemena has awarded its creative account to Mediabrands Content Studio (MBCS), while the media account has stayed with Initiative within the same group.

MBCS’ remit will cover all creative and production services and executions. Mumbrella understands that Jemena will join the MBCS’ list of clients where the data-driven agency handles the full creative account, such as GMSV.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.

Topics

Initiative Jemena MBCS Mediabrands Content Studio Melissa Fein Sandra Centofanti

Latest

Stop calling it 'organic': A plea for honesty in digital marketing

The BOM's horrible new site provides a great comms case study

Yahoo tells advertisers to call off the search

NSW revives ‘shocking’ 13-year-old UK campaign for new anti-tobacco push

Unmade Index ends the week on an uptick, but loses 5% across October

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

First Name*

Last Name*

Email*

Position*

Industry sector*

Location*

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.