Jennifer Atilemile, Jessica Quinn and Steph Claire Smith star in the latest campaign from Bras N Things
Jennifer Atilemile, Jessica Quinn and Steph Claire Smith have fronted the latest campaign from Bras N Things for its updated Body Bliss range.
The campaign celebrates the feelings of confidence, strength and bliss that come with wearing a perfectly-fitting bra.
Bras N Things’ national marketing manager, Natalie Chalmers, said the backstories of Atilemile, Quinn and Smith encompass the essence of the campaign.
“This campaign captures the essence of the Body Bliss range. It’s all about feeling comfortable, it’s simply bliss,” Chalmers said.
“Steph, Jessica and Jennifer embody this and are all women who feel comfortable in their skin. While they all have different stories to tell and have overcome different challenges in their lives, it’s their strength, resilience and confidence that has been the driving force behind their achievements.
“At Bras N Things we think that behind every successful woman is herself. This is true for the women in this campaign and women everywhere – which is something to celebrate. We know this is a campaign woman will love and embrace.”
Francesca Anderson, Bras N Things general manager of product, said: “We are always looking for ways to improve our designs to give our customers even more comfort and better fit. I am excited to launch these updates to our customers’ favourite range – Body Bliss.
“It’s the same super soft fabric and styles our customers love, but we have introduced a padded hook and eye feature which feels soft against the body, flexible underwire and softer straps for maximum comfort all day. We know our customers will love the updates and new berry colour – a fun addition to the everyday range.”
topics
Bras N Things
Francesca Anderson
Jennifer Atilemile
Jessica Quinn
Natalie Chalmers
Steph Claire Smith
It’s a shame they had to bring in (some) overseas models for this Aussie campaign. There is some fantastic talent here in Australia that they’ve FAILED to use.
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Hi Kerry,
This campaign runs in Australia, New Zealand and South Africa. We chose women from both Australia and New Zealand to be involved -Stephanie and Jennifer are Australian and Jessica is from New Zealand. And in great news, it’s the first of many campaigns Bras N Things will do this year.
Thanks so much,
Natalie Chalmers
National Marketing Manager, Bras N Things
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