Jennifer Hawkins is the face of Mount Franklin Lightly Sparkling

Coca-Cola has announced Jennifer Hawkins as the new brand ambassador for water brand Mount Franklin Lightly Sparkling.

The 2004 Miss Universe winner was chosen for her “natural synergies” with the brand.

McCann Sydney is the agency behind the campaign, and is scheduled to film a TV spot in February starring Hawkins, who will also appear in print, outdoor and through online executions from March.

Belinda Brennan, head of Coca-Cola Amatil brands said: “We’re thrilled to have Jennifer on board and we’re looking forward to working with her on a number of exciting projects this year. She encapsulates all the attributes that ‘Mount Franklin’ Lightly Sparkling stands for – proudly Australian, positive, and vibrant.”

Hawkins said in a press release: “Hydration is such an important part of my beauty regime and I just love the taste of ‘Mount Franklin’ Lightly Sparkling. It is a great natural and healthy beverage option.”


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