Jeremy Kreitler joins Lonely Planet

Lonely Planet has appointed Jeremy Kreitler to the role of vice president of wireless services at its California office – initially working from Melbourne.    

The announcement:

Lonely Planet MELBOURNE, VIC. / OAKLAND, Calif — Lonely Planet has today announced Jeremy Kreitler as Vice President Wireless Services to be based in the company’s Oakland, California office.

Reporting to Kelly Brough, Lonely Planet’s Global Digital Director, Kreitler will initially work from Lonely Planet’s Melbourne headquarters before returning to the US in February 2011.

In this new role, Kreitler will be responsible for driving the strategic and commercial direction of Lonely Planet’s wireless operations globally.

Kelly Brough says of the appointment, “Lonely Planet’s wireless business has experienced rapid growth since 2008 and Jeremy Kreitler joins us at an ideal time where we are expanding our range of mobile travel products across almost every platform working with major providers including Apple, Nokia, Amazon, Google and Microsoft. Most of our key wireless partners are based in the US so we made a conscious decision to establish this new role in Oakland, further strengthening our US leadership team and commitment to growth in this market.”

Jeremy Kreitler added: “I’m thrilled to be joining Lonely Planet at such an exciting time where travelers are increasingly using mobile devices to help them plan, enjoy and share their travel experiences. What better place to be part of this transformation then with a brand I have always trusted in my travels.”

Kreitler has over 15 years digital experience across wireless and online and joins Lonely Planet from MerchantCircle, where he was VP of Product Management. Kreitler previously held senior roles at Y! Maps: Yahoo!, Bellsouth and MapQuest (a division of TW/AOL), mig33 and eCollege.com.

Source: Lonely Planet press release


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