Jerry Seinfeld dropped in latest ad for Greater Building Society
Seinfeld: dropped
Greater Building Society has dispensed with brand spokesman Jerry Seinfeld in its latest campaign to celebrate the ‘greater moments’ in life.
The company’s spokesman John Church told Mumbrella: “Jerry’s contract expired. It was a three-year deal that was renewed on an annual basis. But the market has changed, business has changed, and we wanted to take a fresh slice-of-life approach.”
“The campaign with Jerry was enormously successful, we saw terrific growth over those three years. The Seinfeld campaign did what it needed to do in building awareness for our brand. Job done,” he added.
Talent roll-overs. They get you every time
I rather like the ad. It’s hard to make a connection between financial services and reality and this does it well. The first Seinfeld commercials were great, but I think they were getting a bit naff towards the end. This is just plain lovely – made me smile, made me laugh. You can’t ask for much more.