Jerry Seinfeld wrestles a croc for Greater Building Society

In his latest outing for Greater Building Society, Jerry Seinfeld crawls across a deserted beach, wrestles a crocodile and hacks through the jungle in a campaign to show that there is a way to escape the banks. The commercials use footage shot in New York in May last year as part of the building society’s multi-year deal with the comedy star.

Created by Loud, the first two commercials (others to follow later) in the series attempt to show people that there are alternatives to the major banks and that escaping from them is quicker and easier than expected.

Greater head of marketing John Dwyer, said: “While the banks are busy pretending to break up with each other the Greater is focused on offering competitive rates, low fees and superior service.”


  • Agency: LOUD (Sydney)
  • Executive creative director: Paul Wilson
  • Client brand directors: John Dwyer & Julie Rowan

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