Jetstar to give out hundreds of dollars of in flight vouchers at train stations
Jetstar is giving out hundreds of dollars of in-flight vouchers to Aussie commuters to help celebrate the company’s 17th birthday, Tuesday 25 May, via an experiential activation, in conjunction with Ooh Media, Thinkerbell and Wavemaker.
The budget airline will transport two of Australia’s most iconic train stations, Flinders Street Station in Melbourne and Central Station in Sydney into airports, and will be taking over 50 digital screens in the stations to be used to track an aircraft’s flightpath.
From 6am to 9pm, commuters will have the chance to scan QR codes on designated screens, offering free flight vouchers for those who can scan and catch the flight.
Travellers will get the opportunity to ‘catch the JQ17’ that flies across the ‘big screen’ at each station – offering up flight vouchers ranging from $50- $500.
The airline said it expects close to one million Australians to come across the campaign, all of whom will be able to join in the birthday celebrations.
Jetstar to take over prominent train stations in Australia.
Jetstar’s chief customer officer, Alan McIntyre, said: “We’re excited to be sharing our birthday celebrations with our customers at a time when demand for leisure travel is at the strongest it’s ever been.
“There’s no doubt there’ll be lots of keen travellers at Flinders Street and Central Stations to snap up these travel vouchers to put towards their next trip.”
The activation utilises every digital oOh!media screen across both stations for 24 hours.
Neil Ackland, chief content, marketing and creative officer from Ooh Media said: “When it comes to reaching people at scale and engaging Australians at key moments throughout their day, there’s simply no substitute for out-of-home media.
The latest Jetstar campaign comes after an ongoing domestic travel price war between rivalry airlines, Qantas, Rex and Virgin.
‘Big, bold and technologically creative, this campaign showcases Jetstar in a unique and innovative way, and is sure to drive engagement, brand recognition and bookings. It’s been a real highlight to work with Jetstar, Thinkerbell and Wavemaker on such a fun campaign as people start flying again in greater numbers,” Ackland concluded.
Adam Ferrier, chief thinker at Thinkerbell said: “It’s been great working with Jetstar to shake up Australia’s commute and remind everyone that a relaxing holiday is only a few clicks away.
“Using all the station media so it’s all joined up to create a completely immersive customer experience is pretty fun.”
The latest Jetstar campaign comes after an ongoing domestic travel price war between rivalry airlines, Qantas, Regional Express and Virgin.
Credits:
Jetstar
Group Marketing Manager – PR & Content: Kelly Ogilvie
Regional Manager – Marketing & PR – Jodie Rochetich
Senior Content Marketing Advisor ANZ – Marli Muto
Content Marketing Advisor ANZ – Elise McKeon
Thinkerbell
Thinker: Maddy Verma
General Manager – Media: Ben Shepard
Lead Thinker – Earned Media: Tarah Miller
Design Tinker: Morgan Brown
Production Tinker: Katie Ayling
National Head Production Tinker: Grant Anderson
Creative Tinker: Elsa Caruso
Executive Creative Tinker: Tom Wenborn
Production Tinker: Paul Leaning
Chief Thinker: Adam Ferrier
Head Thinker: Nick Bennett
Production: Heckler
Production: Whitehat
Wavemaker
Prue Sedgeway – Group Business Director
Pip O’Brien – Business Director
oOh!media
